Beauty content surged across TikTok UK in December 2025 as creators leaned into festive makeup looks, viral product launches, skincare routines, seasonal nail art, and holiday gift sets. From fragrance discovery to lash tech and hydration-focused skincare, this month’s trends blended creativity, self-care, and high-performing brand-led content. Here’s the full roundup of the top 20 trending beauty & personal care hashtags in the UK this month:
#halloweenmakeup
Posts: 44K | Views: 485MTrend: Although Halloween has passed, dramatic makeup transformations, SFX looks, and costume-inspired beauty content continue driving viral reach.
#plouise
Posts: 58K | Views: 534MTrend: Heavy creator traction around P. Louise palettes, pigmentation tests, glam tutorials, and influencer collaborations.
#niche
Posts: 29K | Views: 374MTrend: Niche beauty content including boutique skincare, indie makeup brands, and under-the-radar product discoveries.
#fragrance
Posts: 34K | Views: 750MTrend: The strongest-performing beauty category this month, driven by perfume layering routines, luxury scent reviews, and holiday fragrance gifting.
#adventcalendar
Posts: 45K | Views: 420MTrend: Daily beauty unboxings featuring skincare, makeup minis, luxury advent calendars, and creator-first reactions.
#lashtech
Posts: 27K | Views: 101MTrend: Professional lash transformations, before-and-after results, training journeys, and certification-focused beauty content.
#plouisemakeup
Posts: 21K | Views: 247MTrend: Product tutorials, glam recreations, and full-face brand looks using trending P. Louise collections.
#autumnnails
Posts: 17K | Views: 68MTrend: Neutral tones, fall color palettes, minimalist nail art, and seasonal manicure designs.
#blush
Posts: 11K | Views: 152MTrend: Viral cream blush applications, soft glam routines, luxury vs budget comparisons, and placement tutorials.
#lashlift
Posts: 15K | Views: 59MTrend: At-home and salon lash lift transformations, maintenance routines, and natural beauty enhancement.
#hydration
Posts: 13K | Views: 69MTrend: Winter skincare routines focusing on barrier repair, dry skin recovery, and hydration layering methods.
#elf
Posts: 10K | Views: 81MTrend: e.l.f. Cosmetics product testing, viral dupes, affordable glam routines, and full-face challenges.
#halloweennails
Posts: 13K | Views: 55MTrend: Spooky nail designs, themed press-ons, gel art, and costume-inspired nail transformations.
#giftset
Posts: 12K | Views: 67MTrend: Beauty gift bundles, holiday skincare kits, makeup starter packs, and festive unboxing content.
#drdent
Posts: 11K | Views: 153MTrend: Cosmetic dentistry content including whitening routines, veneer transformations, and smile makeovers.
#lipoil
Posts: 9K | Views: 76MTrend: Lip oil applications, gloss comparisons, hydration tests, and winter lip-care routines.
#thebeautycrop
Posts: 10K | Views: 88MTrend: Vegan beauty routines, ingredient breakdowns, texture tests, and daily makeup looks.
#lemon8
Posts: 12K | Views: 20MTrend: Cross-platform beauty discovery, aesthetic skincare routines, and creator planning boards.
#microneedling
Posts: 9K | Views: 32MTrend: Skin texture correction, acne scar treatments, clinic procedures, and post-treatment recovery journeys.
#oddlysatisfyingvideo
Posts: 6K | Views: 106MTrend: Texture-based beauty visuals including product mixing, mask removal, extractions, and clean aesthetic edits.
FAQs
Q1: Which beauty hashtag dominated TikTok UK in December 2025?
#fragrance leads with a massive 750M views, making it the strongest beauty driver this month.
Q2: Which beauty brand performed best on TikTok UK?
#plouise and #plouisemakeup together crossed 781M combined views, showing massive brand influence.
Q3: Are festive beauty trends still performing well?
Yes — #adventcalendar, #giftset, and #fragrance gifting content continue to drive strong holiday-season engagement.
Q4: Which professional beauty service trends are growing?
#lashtech, #lashlift, #microneedling, and #drdent show strong growth in service-based beauty content.
Q5: What skincare focus is trending most in winter?
#hydration remains the top skincare focus due to cold-weather dryness and barrier repair routines.