Top 20 TikTok Beauty & Personal Care Hashtags in the UK, August 2025

In 2025, TikTok continues to dominate beauty and personal care conversations in the UK. From nail transformations to lip combos and ASMR mascara swipes, TikTok has become the first place British consumers turn to for aesthetic inspiration. For beauty brands, creators, and agencies, tapping into trending hashtags isn't optional—it's a growth lever.
Here are the top 20 Beauty & Personal Care hashtags trending in the UK over the last 30 days. This list combines the latest creator behaviors, TikTok analytics, and emerging subcultures to help your brand show up where users already are.

1. #nails

Posts: 61K
Views: 378M
Still the most dominant beauty hashtag in the UK, #nails is a visual powerhouse. From pastel gel manicures to extreme nail art, creators are using this hashtag for satisfying before-and-after reveals and ASMR-style filing content. For brands selling nail polish or press-ons, this is a non-negotiable tag.

2. #nailtech

Posts: 22K
Views: 134M
This hashtag is increasingly used by UK-based professionals and small business nail artists. It blends service promotion with content tutorials and has become a trusted tag for location-based nail studio discovery.

3. #oddlysatisfying

Posts: 16K
Views: 212M
Despite being broader than beauty, this tag thrives in personal care due to cuticle trimming, hair brushing, and makeup-texture videos. TikTok’s UK beauty creators are doubling down on visual texture, and this tag boosts reach beyond traditional beauty niches.

4. #summernails

Posts: 11K
Views: 114M
A seasonal favorite, this hashtag exploded in the UK with glitter, neons, and floral designs trending throughout the summer. Brands should use this for launches tied to festivals, holidays, or travel-ready looks.

5. #hairdye

Posts: 6K
Views: 57M
Hair transformations remain a high-engagement format on UK TikTok. From bold rainbow streaks to natural balayage, #hairdye videos are usually raw, relatable, and perfect for before-and-after Spark Ads.

6. #niche

Posts: 6K
Views: 51M
This tag signals aesthetic micro-communities—like #cleanlook, #coquette, or #douyinmakeup. UK Gen Z audiences love “niche” identifiers, and beauty creators are using this to find like-minded audiences.

7. #nailtok

Posts: 5K
Views: 92M
A TikTok-native tag that combines creator culture and nails, #nailtok is less about the technique and more about personality. Beauty brands can collaborate with #nailtok creators to drive product virality.

8. #gelnails

Posts: 7K
Views: 41M
This UK microtrend focuses on long-lasting results and salon-like finishes. Brands with gel polish or DIY kits benefit the most from using this tag with application walkthroughs and result close-ups.

9. #lipcombo

Posts: 5K
Views: 68M
British creators are obsessed with discovering perfect lip liner + gloss combos. This tag is both tutorial-driven and haul-friendly—ideal for makeup retailers bundling products together.

10. #lips

Posts: 5K
Views: 45M
A general beauty tag used in everything from plumping gloss demos to exfoliation tricks. Brands in the UK selling lip scrubs or volumizing formulas find consistent success tagging under #lips.

11. #lipstain

Posts: 4K
Views: 116M
This trend has exploded in 2025, especially among UK teens. Lip stains are being favored over lipsticks for their longevity. TikTok videos under this tag focus on transfer tests and natural flush finishes.

12. #pressonnails

Posts: 5K
Views: 43M
The UK market is embracing press-on nails as an affordable, trendy alternative to salon sets. The hashtag sees use by creators doing quick transformations and “5-minute nail” routines.

13. #bob

Posts: 3K
Views: 52M
The timeless bob haircut has resurfaced on TikTok, with UK users showcasing sharp cuts, curtain bangs, and styling routines. Great for hair tool brands and stylists looking to go viral.

14. #mascara

Posts: 3K
Views: 54M
Lash transformations still dominate beauty TikTok. This tag often pairs with dramatic “1 coat vs 3 coats” demos. UK beauty influencers love using slow-mo to highlight the effect.

15. #aiasmr

Posts: 4K
Views: 73M
Blending beauty with sensory content, this trend features softly spoken product reviews, ambient unboxings, and gentle brush sounds. It’s growing among UK skincare and fragrance creators.

16. #softglam

Posts: 4K
Views: 28M
This timeless makeup aesthetic focuses on diffused tones, flawless base, and minimal shimmer. Popular among UK brides, influencers, and MUA tutorials.

17. #superdrug

Posts: 4K
Views: 26M
The British high street giant is getting significant traction on TikTok, with hauls, dupes, and store-run promos. This tag often accompanies budget-friendly skincare content.

18. #макияж

Posts: 3K
Views: 56M
The Russian word for “makeup,” this hashtag has found a surprising home in UK creator circles, signaling international crossover trends like Douyin-inspired looks or Slavic soft glam.

19. #makeuptok

Posts: 3K
Views: 38M
This broad hashtag functions as a TikTok-native category where creators share everything from makeup hacks to challenges. Perfect for seeding UGC campaigns.

20. #hourglass

Posts: 2K
Views: 21M
Referencing the luxury beauty brand and its viral primers and ambient lighting products. UK creators often compare Hourglass to Charlotte Tilbury or Rare Beauty under this tag.