As TikTok continues to shape beauty culture in the UK, July 2025 reveals a clear focus on nail artistry, skin care essentials like SPF, and oddly satisfying beauty routines. TikTok Shop creators and salon professionals are driving viral beauty content while users embrace short, visual formats for inspiration and product discovery.
Here’s a look at the top 20 beauty and personal care hashtags trending on UK TikTok in July 2025:
#nails
Posts: 52K
Views: 327M
Trend: Fresh nail trends—from minimalist sets to maximalist nail extensions—dominate TikTok UK this summer.
#nailart
Posts: 25K
Views: 129M
Trend: Intricate nail designs, creator tutorials, and press-on nail transitions continue to go viral.
#nailtech
Posts: 22K
Views: 105M
Trend: Salon showcases and UK-based nail technicians documenting their process and portfolio.
#nailinspo
Posts: 17K
Views: 117M
Trend: Nail design inspiration content with seasonal themes, trending palettes, and client transformations.
#tanning
Posts: 11K
Views: 140M
Trend: Self-tanner tutorials, sun-safe glow routines, and UK summer vacation prep clips.
#oddlysatisfying
Posts: 14K
Views: 163M
Trend: ASMR-style beauty content featuring nail filing, soap cutting, product textures, and makeup layering.
#teethwhitening
Posts: 9K
Views: 129M
Trend: Product demos, creator reviews, and transformation reveals featuring whitening products and tools.
#summernails
Posts: 10K
Views: 67M
Trend: Seasonal nail art with neon shades, fruit motifs, and beach-ready looks for UK summer holidays.
#spf
Posts: 5K
Views: 136M
Trend: SPF routines, skin barrier education, and viral reviews of sunscreen sprays and gels in humid UK weather.
#nailtok
Posts: 5K
Views: 46M
Trend: A niche tag used by creators and salons to build nail-focused content communities and discovery.
#eyelashes
Posts: 4K
Views: 40M
Trend: Lash extensions, growth serums, and UK lash artist content focusing on lash lifts and tutorials.
#pressonnails
Posts: 5K
Views: 37M
Trend: Affordable nail transformations using TikTok Shop press-ons; popular among UK Gen Z users.
#sunscreen
Posts: 3K
Views: 89M
Trend: Sunscreen reviews and skin tone compatibility tests—especially from UK creators with melanin-rich skin.
#lipliner
Posts: 3K
Views: 46M
Trend: 90s-inspired beauty is back, with UK influencers highlighting overlining tricks and viral lip combos.
#soap
Posts: 4K
Views: 64M
Trend: DIY soap making, packaging reveals, and artisan small business soaps driving engagement.
#maybelline
Posts: 3K
Views: 56M
Trend: British creators reviewing Maybelline mascara, foundation, and TikTok Shop exclusives.
#bridalmakeup
Posts: 4K
Views: 41M
Trend: Wedding season in the UK fuels makeup tutorials, bridal GRWMs, and artist showcases.
#niche
Posts: 4K
Views: 33M
Trend: Indie beauty products and niche fragrance content gain traction with educated UK beauty consumers.
#lorealparis
Posts: 3K
Views: 74M
Trend: High-performance beauty at drugstore prices—UK creators showcase viral L’Oréal products.
#hydration
Posts: 5K
Views: 22M
Trend: Hydrating skincare steps, face mists, and viral TikTok Shop moisturisers dominate during the UK heatwave.
FAQs
Q1: Why are beauty and personal care hashtags trending on TikTok UK in July 2025?
Because UK audiences are focused on summer looks, skincare protection, and accessible nail art, amplified by TikTok Shop creators and seasonal content trends.
Q2: Which subcategories in beauty are getting the most engagement?
Nail content (#nails, #nailart), skincare protection (#spf, #sunscreen), and oddly satisfying clips are performing best.
Q3: Are these hashtags helping small UK beauty businesses grow?
Yes. Hashtags like #pressonnails and #soap are boosting visibility for independent UK beauty creators and sellers.
Q4: How can brands tap into these trends effectively?
By working with UK-based micro-influencers, creating bite-sized tutorials, and using high-performing hashtags for reach and discoverability.
Q5: What formats work best for beauty content on TikTok UK?
Quick tutorials, ASMR-style textures, transformation videos, duets with customer reviews, and before/after results.