As the UK summer heats up, TikTok’s fashion scene is in full bloom. From seasonal outfit drops to flash sales and viral accessories, British TikTok users are flooding their feeds with style inspiration. If you're a fashion creator, brand, or TikTok Shop seller, now’s the time to plug into the trends that are commanding attention across the country.
Below are the top 20 trending fashion hashtags for the UK this month:
1. #dealdrops
187K Posts | 1B ViewsThe top-performing hashtag in the UK right now. Used by fashion creators and TikTok Shop sellers to highlight must-grab discounts, hauls, and exclusive drops.
2. #summervibes
66K Posts | 242M ViewsA seasonal favourite. Influencers use this tag for sun-soaked outfit reveals, festival looks, and warm-weather styling tips.
3. #spotlightfinds
68K Posts | 386M ViewsFor TikTok users sharing their fashion discoveries—especially trending UK brands or hidden gems on the Shop tab.
4. #sale
40K Posts | 227M ViewsShort, strong, and to the point. This hashtag drives engagement for creators highlighting markdowns and quick-buys during seasonal clearances.
5. #summertime
31K Posts | 106M ViewsUsed in lookbooks and “what I wore” vlogs, this hashtag brings that sunny-day styling energy.
6. #summer2025
26K Posts | 149M ViewsBrands and creators are capitalising on this trend to anchor their seasonal collections in the now.
7. #summeroutfit
27K Posts | 199M ViewsOutfit-of-the-day creators are using this for mirror fits, transitions, and GRWM videos tied to warm-weather wardrobes.
8. #springsale
33K Posts | 373M ViewsThough spring has passed, this tag continues to trend as brands carry over stock into June sales events.
9. #flashsale
37K Posts | 172M ViewsUrgency drives clicks. This hashtag fuels time-sensitive promotions and rapid-fire TikTok Shop buys.
10. #dresses
21K Posts | 145M ViewsFlowy sundresses, maxi fits, and going-out minis are all trending under this go-to fashion tag.
11. #summerfashion
22K Posts | 139M ViewsCovers everything from beachwear to Euro-summer aesthetics. A flexible hashtag perfect for all apparel niches.
12. #tiktokshopfinds
23K Posts | 157M ViewsIdeal for affiliate creators and TikTok Shop sellers showcasing bestsellers, restocks, or hidden gems.
13. #dealdrop
33K Posts | 123M ViewsSimilar to #dealdrops, often used interchangeably for haul videos and Shop-exclusive codes.
14. #tiktokshoprestock
28K Posts | 121M ViewsThis one’s hot with loyal customers and creators promoting “back in stock” alerts for viral items.
15. #tiktokshopuk
30K Posts | 129M ViewsLocalised for British fashion shoppers. Use this to target UK-based TikTok users who prefer local sellers.
16. #watches
45K Posts | 41M ViewsA niche trend growing within men's accessories and unisex style content—focus is on luxury dupes, minimalist watches, and gift guides.
17. #supportsmallbusiness
20K Posts | 51M ViewsPerfect for indie fashion brands, handmade jewellery sellers, and creators working with boutique labels.
18. #tshirt
69K Posts | 71M ViewsStaple content—custom tees, graphic styles, and styling tips are fuelling steady engagement.
19. #tiktokfinds
22K Posts | 99M ViewsBroad but powerful. Use this to widen discovery potential for unique or quirky fashion items.
20. #ootdinspo
15K Posts | 100M ViewsAesthetic, curated outfit inspo is back in focus—ideal for creators who focus on capsule wardrobes or themed style guides.
Creative Suggestions
- Speed-Haul with a Twist: Try pairing #dealdrops and #flashsale in a 30-sec “fit flip” edit showing how you styled 3 discounted items.
- “Restock Alert” Series: Use #tiktokshoprestock and #tiktokshopuk to tease limited quantities or returns of high-demand products.
- Outfit vs. Budget Challenge: Show your whole look under £30 using #dealdrop and #ootdinspo.
- Festival Fashion Hauls: Leverage #summerfashion and #summervibes by showcasing looks for Glastonbury, Wireless, or Ibiza trips.
- Style Creator Collabs: Partner with UK-based TikTok creators using #supportsmallbusiness to spotlight handmade or indie fashion items.
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FAQ's
Q1: What’s the difference between #dealdrops and #dealdrop?
Both trend similarly, but #dealdrops has significantly higher views this month. Use both together for wider reach on sales-based content.
Q2: Are TikTok Shop-specific hashtags like #tiktokshopuk necessary?
Yes—localised hashtags help UK sellers reach buyers within their shipping region. This also builds trust with British audiences.
Q3: How can I use these hashtags if I’m a small apparel brand?
Focus on content like restock alerts, behind-the-scenes packing, and creator collabs. Pair with #supportsmallbusiness and #tiktokshopfinds for best results.
Q4: What kind of content does best under #ootdinspo?
Clean, aesthetic outfit reveals—especially with minimalist backgrounds, strong lighting, and text overlays listing the brand or price.
Q5: Is #springsale still relevant in June?
Yes, because many brands are still pushing last-season stock. If you're running late-season markdowns, it's still effective.