TikTok isn’t just about dances and beauty anymore—it's a hub for financial advice, passive income ideas, and online business inspiration. From side hustles to digital investments, finance content is rapidly growing and engaging millions of viewers looking for smarter ways to earn, save, and invest. As this shift continues, brand marketing on TikTok in the financial space offers companies a timely way to connect with a value-driven audience.
Here are the Top 20 Financial Services Hashtags currently trending in the United States for May 2025:
1. #passiveincome
Posts: 18KViews: 28M
Trend: A booming new hashtag where creators break down ways to earn money in your sleep—from affiliate links and real estate to dividend stocks and AI automation.
2. #digitalproducts
Posts: 14KViews: 19M
Trend: E-books, Notion templates, online courses, and printables dominate this tag. Creators are monetizing knowledge and showing how others can do the same.
3. #contentcreation
Posts: 7KViews: 27M
Trend: With creators becoming solopreneurs, this tag explores content monetization, tools for automation, and brand-building strategies for finance and biz creators.
4. #tariffs
Posts: 3KViews: 84M
Trend: A surprising but hot topic. News-style creators explain complex global trade shifts, import/export rules, and their impact on the economy and consumer pricing.
5. #moneytips
Posts: 4KViews: 43M
Trend: Short, punchy tips on budgeting, credit scores, debt reduction, and financial literacy make this a go-to for Gen Z and Millennials alike.
6. #wifimoney
Posts: 35KViews: 14M
Trend: A high-post volume tag focused on remote work and online businesses. Think: drop shipping, Amazon KDP, affiliate marketing, and more.
7. #womeninbusiness
Posts: 5KViews: 12M
Trend: Empowering female entrepreneurs, this tag features tips, motivational content, and success stories of women dominating in digital finance spaces.
8. #makemoneyfromhome
Posts: 5KViews: 13M
Trend: Side hustles, virtual jobs, and home-based income strategies continue to trend as creators highlight realistic methods for flexible earnings.
9. #workfromanywhere
Posts: 6KViews: 6M
Trend: Digital nomad lifestyles, freelancing, and remote job platforms are key topics. Popular with creators traveling the world while working online.
10. #innovation
Posts: 4KViews: 22M
Trend: Often used for fintech solutions, AI tools in finance, and disruptive business models reshaping how people think about earning and investing.
11. #onlineincome
Posts: 5KViews: 6M
Trend: A cousin to #passiveincome, this tag includes tutorials on monetizing platforms like TikTok, YouTube, Fiverr, and Gumroad.
12. #marketingdigital
Posts: 4KViews: 10M
Trend: The Spanish-language version of "digital marketing", this tag shows that financial creators are tapping into bilingual audiences with global strategies.
13. #economy
Posts: 2KViews: 42M
Trend: Macroeconomic breakdowns, inflation explainers, and real-time reactions to Fed decisions. Financial education content made digestible.
14. #branding
Posts: 3KViews: 10M
Trend: Personal finance influencers use this tag to talk about building a personal brand, especially for coaches, consultants, and content entrepreneurs.
15. #socialmediamanager
Posts: 2KViews: 15M
Trend: A lucrative online role gaining traction. This tag is filled with day-in-the-life content, income breakdowns, and client-getting tips for SMMs.
16. #insurance
Posts: 1KViews: 49M
Trend: Surging in views, this tag includes policy education, myth-busting, and even TikTok-savvy agents creating relatable finance content.
17. #howtomakemoneyonline
Posts: 3KViews: 11M
Trend: One of the most direct financial queries—this tag delivers listicles, niche ideas, and high-converting CTAs on how to start.
18. #tariff
Posts: 1KViews: 30M
Trend: Similar to #tariffs, but slightly more specialized. It's typically used by policy analysts and creators breaking down global trade wars.
19. #tradewar
Posts: 1KViews: 20M
Trend: Driven by geopolitical tension, this tag includes quick news updates and explainers on how global trade disputes affect everyday consumers.
20. #invest
Posts: 2KViews: 17M
Trend: Still a strong hashtag for retail investors. Content ranges from beginner-friendly stock picks to more advanced investing strategies and portfolio breakdowns.