As we enter the peak of summer 2025, TikTok continues to dominate the fashion discovery space across the United States. From seasonal outfit ideas to TikTok Shop must-haves, users are not just browsing—they’re buying, engaging, and creating with purpose.
This month, trending hashtags reflect a fusion of summer fashion, creator picks, and seasonal shopping events like Memorial Day, Juneteenth, and Father’s Day. Apparel brands and influencers are capitalizing on these trends to drive impressions, conversions, and TikTok Shop performance.
Here’s a look at the top 20 apparel and accessories hashtags trending on TikTok in July 2025, showcasing what resonated with fashion enthusiasts and shoppers across the nation:
#summer
Posts: 2MViews: 10B
Trend: The ultimate seasonal tag powering everything from beachwear lookbooks to “pack with me” content. TikTokers are embracing vibrant color palettes and summer layering essentials under this widely searched hashtag.
#summervibes
Posts: 601KViews: 2B
Trend: Blending fashion and lifestyle, this tag features breezy outfit inspiration, vacation fits, and aesthetic summer scenes. Ideal for creators selling experiences alongside apparel.
#tiktokshopcreatorpicks
Posts: 513KViews: 6B
Trend: A rising force in TikTok Shop marketing, this hashtag highlights handpicked apparel from trusted creators, boosting affiliate earnings and brand visibility.
#dealsforyoudays
Posts: 574KViews: 3B
Trend: TikTok’s mid-year shopping event fuels this tag with flash sales, trending dupes, and under-$25 fashion finds—all pushing conversions inside TikTok Shop.
#summertime
Posts: 181KViews: 742M
Trend: Popular with nostalgic or vibe-heavy content, this tag leans into breezy, casual fashion clips and fun styling transitions.
#tiktokshopmemorialday
Posts: 150KViews: 2B
Trend: Holiday weekend hauls, patriotic-themed looks, and seasonal discounts dominate this TikTok Shop tag. Many brands aligned their campaigns with creator deals.
#summer2025
Posts: 96KViews: 470M
Trend: Hyper-seasonal and time-stamped, this hashtag is being used to trend-chase, launch new product drops, and label content as “fresh.”
#juneteenth
Posts: 104KViews: 340M
Trend: Centering cultural expression, heritage fashion, and Black-owned brands, this tag highlights celebration fits and TikTok Shop awareness campaigns tied to Juneteenth.
#fathersdaygift
Posts: 100KViews: 884M
Trend: Creators shared last-minute fashion gift ideas—from watches to weekend polos—helping apparel sellers make the most of Father’s Day buzz.
#amazon
Posts: 78KViews: 685M
Trend: TikTokers tagged #amazon in affordable fashion hauls, pushing viral sets and dupe content. Often paired with Amazon Storefront links or TikTok Shop alternatives.
#summeroutfit
Posts: 78KViews: 623M
Trend: A consistently relevant hashtag featuring outfit inspiration across casual, beach, and date-night categories. Used heavily in GRWM and POV content.
#plussize
Posts: 81KViews: 619M
Trend: Showcasing inclusive summer fashion, this tag is being embraced by creators for body positivity, plus-size swimwear, and everyday styling tips.
#summerfashion
Posts: 84KViews: 620M
Trend: Style-forward creators are pushing statement pieces, accessories, and layering hacks. Also used by brands running TikTok Shop campaigns with influencer collabs.
#bikini
Posts: 63KViews: 584M
Trend: A go-to tag for beachwear try-ons and trending two-piece sets. Strong TikTok Shop activity, especially when paired with haul content or fit checks.
#shirt
Posts: 57KViews: 433M
Trend: Surprisingly versatile, this hashtag covers both minimalist styling and viral basics. Used often in single-item styling clips or product spotlights.
#swimsuit
Posts: 44KViews: 481M
Trend: With swimwear in peak demand, this tag is fueling high-conversion haul videos, especially when TikTok Shop discounts are involved.
#tiktokshopmothersday
Posts: 67KViews: 1B
Trend: Though the holiday has passed, creators are still tagging Mother's Day gifting content to boost legacy views and seasonal relevance on TikTok Shop.
#outdoorfun
Posts: 69KViews: 612M
Trend: A lifestyle-adjacent fashion tag capturing outdoor outfit inspiration—used in hiking, picnics, and day-in-the-life fashion narratives.
#freeshipping
Posts: 57KViews: 379M
Trend: Brands and creators alike are tagging free shipping offers on TikTok Shop content to enhance clickthroughs and purchase intent.
#summerstyle
Posts: 47KViews: 264M
Trend: Leaning more editorial, this hashtag highlights trend-specific outfit aesthetics (cottagecore, boho, minimal) and capsule wardrobe pieces.
FAQs
Q1: Why are apparel and accessories hashtags trending on TikTok in July 2025?
TikTok users are engaging with seasonal fashion content, summer outfit inspiration, and time-sensitive shopping tags linked to events like Memorial Day, Juneteenth, and Father’s Day.
Q2: How do apparel hashtags help brands on TikTok?
They increase discoverability, tap into trending conversations, and connect directly with consumers during high-conversion moments—especially when paired with TikTok Shop campaigns.
Q3: What’s the role of TikTok Shop in these trending hashtags?
TikTok Shop is embedded in nearly all top apparel hashtags, driving creator-driven commerce and showcasing real-time product recommendations that lead to direct sales.
Q4: Are these apparel hashtags relevant across different styles and body types?
Absolutely. Hashtags like #plussize and #summeroutfit ensure diverse representation, making fashion content on TikTok more inclusive than ever.
Q5: Should brands create content around specific holidays or general seasonal trends?
Both perform well. Holiday-specific hashtags like #fathersdaygift or #juneteenth offer timely boosts, while evergreen seasonal tags like #summerfashion and #summerstyle deliver ongoing engagement.