TikTok continues to shape the beauty and personal care industry, with September 2025 highlighting a mix of creative ASMR content, hair trends, skincare peptides, and authentic product reviews. Viral hashtags this month range from satisfying slime videos to bold nail designs and honest skincare reviews, showing how beauty overlaps with relaxation and entertainment. Here are the top 20 trending hashtags driving beauty and personal care conversations in the US right now.
1. #slime
Posts: 49KViews: 404M
Trend: Slime content remains hugely popular, blending relaxation with creativity. Many beauty creators use slime for ASMR alongside skincare and self-care routines.
2. #niche
Posts: 37KViews: 369M
Trend: A broad lifestyle-meets-beauty hashtag where creators showcase niche perfumes, skincare routines, and specialized products.
3. #hairdye
Posts: 29KViews: 283M
Trend: Bold and experimental hair colors are trending, with creators sharing dye tutorials, transformations, and product tips.
4. #drmelaxin
Posts: 19KViews: 300M
Trend: A rising tag linked to skincare discussions and beauty advice, often centered on dermatology-inspired content.
5. #squishyasmr
Posts: 41KViews: 35M
Trend: Squishy toy ASMR videos are trending as a stress-relieving crossover into beauty/self-care routines.
6. #aiasmr
Posts: 13KViews: 302M
Trend: AI-generated ASMR is gaining momentum, often paired with beauty content like skincare demonstrations and relaxation themes.
7. #toes
Posts: 9KViews: 85M
Trend: Pedicure transformations, nail art for toes, and foot care routines are driving this hashtag.
8. #peptide
Posts: 13KViews: 70M
Trend: Peptide skincare products are in demand, with this hashtag showcasing anti-aging routines and ingredient-focused education.
9. #nails
Posts: 20KViews: 57M
Trend: A classic beauty hashtag featuring nail art tutorials, gel designs, and manicure inspiration.
10. #slimeasmr
Posts: 12KViews: 103M
Trend: Combining slime play with ASMR sounds, this hashtag connects stress relief and beauty-related relaxation content.
11. #honestreview
Posts: 10KViews: 127M
Trend: Consumers increasingly trust authentic product reviews—this hashtag highlights unfiltered feedback on skincare, makeup, and personal care items.
12. #toyscollector
Posts: 41KViews: 7M
Trend: A playful hashtag blending beauty and lifestyle, often showcasing collectible toys alongside self-care routines.
13. #stressbuster
Posts: 41KViews: 6M
Trend: Stress relief content, including beauty rituals like skincare masks and spa routines, is trending here.
14. #relaxzone
Posts: 42KViews: 6M
Trend: A space for calming, beauty-related relaxation routines including skincare, candles, and ASMR-inspired self-care.
15. #squishylovers
Posts: 40KViews: 5M
Trend: A niche but popular community around squishy toy content, often tied to stress relief and beauty rituals.
16. #squishyanimals
Posts: 40KViews: 5M
Trend: Squishy animal toys dominate here, with creators pairing the soothing visuals alongside beauty/self-care content.
17. #wavytalk
Posts: 9KViews: 215M
Trend: Focused on wavy hair styling, care routines, and tutorials, this tag resonates with creators promoting textured haircare.
18. #basedbodyworks
Posts: 13KViews: 277M
Trend: A rising hashtag for body care products and wellness routines, highlighting lotions, scrubs, and fragrance inspiration.
19. #photobooth
Posts: 8KViews: 56M
Trend: Beauty creators use this tag for aesthetic content, showcasing makeup looks and skincare before-and-after transformations.
20. #peelshot
Posts: 7KViews: 183M
Trend: Focused on peel-based skincare routines, including exfoliating masks and peel pads, with dramatic before-and-after results.
FAQs
Q1: What’s the top trending beauty hashtag in September 2025?
#slime leads with over 404M views, showing the crossover between relaxation content and beauty/self-care themes.
Q2: Which hashtags focus on haircare trends?
#hairdye and #wavytalk are the leading haircare hashtags, highlighting both bold dye transformations and wavy styling routines.
Q3: What’s the best hashtag for authentic product feedback?
#honestreview is the go-to for unfiltered skincare, makeup, and beauty product reviews.
Q4: Are there skincare ingredient-focused hashtags trending this month?
Yes, #peptide and #peelshot are trending with educational and tutorial-style content about effective skincare ingredients.
Q5: Which hashtags highlight nail and pedicure content?
#nails and #toes are trending for manicures, pedicures, and nail art transformations.