TikTok continues to be a leading platform for beauty and personal care trends, especially in the UAE, where skincare and cosmetic routines play a significant role. Here’s a snapshot of the top trending hashtags in this category—valuable for brands working with a TikTok advertising agency in Dubai.

1. #skin

Posts: 1K

Views: 34M

Trend: #skin remains a dominant hashtag, as TikTok creators focus on skincare routines, tips for healthy skin, and product reviews. Popular topics include acne treatment, glowing skin, and anti-aging.


2. #beforeandafter

Posts: 2K

Views: 15M

Trend: This hashtag is particularly popular for showcasing transformations in skincare, hair care, and beauty procedures, including makeup, cosmetic treatments, and more. It offers a glimpse into real results.


3. #routine

Posts: 577

Views: 18M

Trend: #routine is trending as beauty creators share their daily or weekly skincare, haircare, and self-care routines. This hashtag covers everything from morning skincare rituals to evening haircare routines.


4. #botox

Posts: 845

Views: 10M

Trend: With Botox becoming more mainstream, this hashtag highlights cosmetic treatments and procedures, with influencers and professionals sharing their experiences and before/after results.


5. #cosmetics

Posts: 913

Views: 8M

Trend: From makeup tutorials to product reviews, #cosmetics remains a staple in the beauty community, featuring everything from high-end brands to drugstore makeup.


6. #hairmask

Posts: 731

Views: 6M

Trend: #hairmask continues to trend as users share their favorite hair treatments, DIY recipes, and results from using different hair masks to nourish and repair hair.


7. #professional

Posts: 858

Views: 5M

Trend: A hashtag for professional beauty tips, expert advice, and cosmetic treatments. This trend focuses on high-quality, often salon-grade beauty techniques and products.


8. #homeservice

Posts: 557

Views: 10M

Trend: The home service beauty trend is gaining momentum, with creators showing off at-home beauty treatments such as facials, hairstyling, and manicure/pedicure services done by professionals.


9. #oddlysatisfying

Posts: 310

Views: 17M

Trend: The beauty community embraces the #oddlysatisfying trend with videos that showcase the satisfying aspects of skincare, hair treatments, and makeup applications that are visually soothing.


10. #waves

Posts: 375

Views: 8M

Trend: #waves focuses on styling hair in loose waves, whether it’s through curling irons, straighteners, or natural hair waves. It’s a popular hashtag for hair tutorials and haircare product promotions.


11. #tanning

Posts: 350

Views: 6M

Trend: #tanning is a go-to hashtag for content related to tanning products, including sunless tanning lotions, sprays, and DIY tips for achieving that sun-kissed glow without the sun.


12. #عناية_بالشعر (Hair Care)

Posts: 339

Views: 10M

Trend: This Arabic hashtag, meaning “hair care,” is popular in the UAE for creators showcasing hair care tips, treatments, and the latest hair care products.


13. #beautyblogger

Posts: 878

Views: 3M

Trend: #beautyblogger continues to trend, as influencers share product reviews, beauty hacks, and makeup tutorials. It’s a space for bloggers to engage with their audiences on all things beauty.


14. #curls

Posts: 276

Views: 10M

Trend: #curls celebrates curly hair, featuring everything from curly hair care routines to tutorials on how to enhance natural curls and achieve a frizz-free look.


15. #بشرة_صحية (Healthy Skin)

Posts: 331

Views: 13M

Trend: This Arabic hashtag, meaning “healthy skin,” focuses on skincare routines and tips for maintaining glowing, clear skin. It’s widely used for skincare product reviews and beauty tips.


16. #hairtreatment

Posts: 549

Views: 3M

Trend: The #hairtreatment hashtag is used by beauty enthusiasts and professionals to share haircare routines, specialized treatments, and reviews of products that repair and strengthen hair.


17. #teethwhitening

Posts: 298

Views: 7M

Trend: #teethwhitening is trending as more people seek ways to brighten their smiles through home treatments, teeth whitening products, and professional whitening procedures.


18. #curly

Posts: 306

Views: 7M

Trend: #curly is used for all curly-haired beauties who share their styling routines, product recommendations, and tips for keeping curls hydrated and defined.


19. #naturalhair

Posts: 279

Views: 7M

Trend: This hashtag celebrates natural hair in all its forms, showcasing hair care routines, styling tips, and product recommendations for those embracing their natural texture.


20. #العناية_بالبشرة (Skin Care)

Posts: 393

Views: 4M

Trend: #العناية_بالبشرة, meaning “skincare,” is trending as beauty influencers and enthusiasts share their skincare routines, favorite products, and tips for maintaining healthy, radiant skin.

FAQs

Q1: What are the most popular beauty treatments on TikTok in the UAE?

Trending beauty treatments include Botox, teeth whitening, hair masks, and skin care routines. Hashtags like #botox, #hairmask, and #teethwhitening are leading the conversation.

Q2: How can I join the #beforeandafter trend?

You can join #beforeandafter by showcasing your beauty transformations, such as the effects of skincare treatments, haircare results, or makeup transformations.

Q3: What content works best with the #skincare hashtag?

Share your skincare routine, tips, and product reviews. It’s also popular for before-and-after results, especially related to acne treatment, anti-aging products, or glowing skin.

Q4: What’s trending in haircare on TikTok?

#hairmask, #curls, #hairtreatment, and #waves are trending, with users sharing DIY haircare routines, salon treatments, and styling tips.

Q5: How can I engage with the #beautyblogger trend?

To engage with #beautyblogger, share your beauty product reviews, makeup tutorials, skincare routines, and creative beauty content that educates or inspires others.


Saeed Shaik
Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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