From glow-ups to skincare rituals, TikTok’s beauty space in the UAE is buzzing with creativity and self-expression. This month’s trends highlight everything from viral perfumes to nail transformations and Arabic beauty content. Here’s a full breakdown of the top 20 TikTok hashtags in the Beauty & Personal Care category across the UAE in June 2025.
#nails
Posts: 4K
Views: 32M
Trend: Nail transformation videos, press-on nail hacks, and ASMR-style polish clips are driving engagement across salons and home creators.
#skincareroutine
Posts: 3K
Views: 56M
Trend: From multi-step K-beauty to minimalist glow routines, skincare walk-throughs are among the most shared and saved videos.
#perfumetiktok
Posts: 2K
Views: 30M
Trend: UAE creators are showcasing signature scents, luxury brand hauls, and blind perfume testing—turning fragrance talk into a TikTok obsession.
#hairtransformation
Posts: 2K
Views: 28M
Trend: Big chops, balayage sessions, and keratin smoothing videos continue to dominate the hair-care side of TikTok.
#nailart
Posts: 2K
Views: 12M
Trend: Intricate gel designs, Arabic calligraphy nails, and seasonal trends like Eid-inspired art are all popular under this hashtag.
#skin
Posts: 1K
Views: 41M
Trend: A simple tag, but packed with high-value content—before-and-after acne treatments and dermatologist-backed advice are rising in views.
#ميكب
Posts: 1K
Views: 34M
Trend: Arabic-language makeup tutorials with a focus on glam, bold eyeliner, and contouring are a fan favorite across the region.
#صالون
Posts: 2K
Views: 13M
Trend: Behind-the-scenes content from UAE salons, including hair and brow services, is gaining traction for being both satisfying and educational.
#haircolor
Posts: 1K
Views: 17M
Trend: Bold reds, cool-toned blondes, and silver balayage are dominating TikTok’s hair color transformations this month.
#عطر
Posts: 1K
Views: 19M
Trend: Arabic-language fragrance reviews and scent-layering tutorials are trending, with users showcasing both luxury and niche perfume brands.
#kbeauty
Posts: 1K
Views: 18M
Trend: Korean skincare and makeup continues to influence UAE beauty routines, with creators explaining ingredient benefits and daily rituals.
#sephora
Posts: 918
Views: 14M
Trend: Sephora UAE haul videos, in-store vlogs, and "what I bought vs. what I use" reels are frequently going viral.
#dubaisalon
Posts: 2K
Views: 4M
Trend: Local salon showcases, stylist reveals, and walk-in transformations are building strong engagement, especially around Dubai-based creators.
#ميكب_ارتست
Posts: 1K
Views: 13M
Trend: Freelance MUA content featuring client makeovers, wedding prep, and product breakdowns in Arabic are consistently engaging audiences.
#perfumetok
Posts: 682
Views: 13M
Trend: A perfume community staple—this tag features long-form scent reviews, brand comparisons, and gift suggestions, especially for Eid gifting.
#booknow
Posts: 941
Views: 3M
Trend: Often used by service providers (salons, lash techs, MUAs), this tag focuses on appointment slots and last-minute openings.
#nail
Posts: 796
Views: 5M
Trend: Raw videos of nail extension processes, French tips, and fill-ins are attracting views, especially from nail techs building clientele.
#lipgloss
Posts: 548
Views: 12M
Trend: DIY gloss businesses, swatches, and glossy makeup routines have driven this tag into the spotlight in the past month.
#hudabeauty
Posts: 648
Views: 7M
Trend: Homegrown UAE brand Huda Beauty remains iconic—product reviews, influencer collabs, and tutorials dominate this branded tag.
#lips
Posts: 545
Views: 10M
Trend: From plumping glosses to overlining tutorials, lip-focused makeup looks are trending globally and locally.
FAQs
Q1: Why is Arabic-language beauty content gaining momentum on TikTok UAE?
It resonates more culturally and emotionally with the local audience, driving higher engagement and relatability—especially under tags like #ميكب and #عطر.
Q2: What beauty formats are trending most in UAE TikTok content?
Short tutorials, product hauls, scent tests, and time-lapse transformations tend to perform the best across the Beauty & Personal Care category.
Q3: Are local salon businesses using TikTok effectively?
Yes, many salons in Dubai and Abu Dhabi are growing fast by posting real-time transformations and offering "Book Now" slots through TikTok content.
Q4: Which beauty product categories are most viral in the UAE?
Perfumes, lip products, and nail art tools are among the most featured, with luxury and DIY niches both thriving.
Q5: What rising hashtags should creators watch?
Watch out for #lipgloss, #hudabeauty, and #ميكب_ارتست as they continue to gain traction among UAE-based TikTok creators.