From summer-ready skin to detailed nail artistry and Arabic beauty influencers, TikTok UAE’s beauty scene is heating up. July 2025 trends show a rise in Arabic-language tags, skin glow routines, and a major push from both local creators and global brands. From makeup transformations to oddly satisfying nail clips, here’s what’s catching eyes—and views—on UAE TikTok right now.
Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok UAE in July 2025:
#nails
Posts: 4K
Views: 37M
Trend: Nail techs and beauty lovers across the UAE showcase colorful summer nail sets, luxury gel finishes, and minimalist designs.
#nailart
Posts: 2K
Views: 15M
Trend: A mix of acrylics, press-ons, and hand-painted designs dominate—often set to satisfying ASMR-style soundtracks.
#مكياج (makeup)
Posts: 2K
Views: 26M
Trend: Arabic-language makeup content, tutorials, and beauty routines featuring UAE-based creators and regional influencers.
#skin
Posts: 1K
Views: 65M
Trend: Skincare GRWMs, product layering tips, and glowing skin guides are trending, especially among Gen Z users.
#ميكب (makeup)
Posts: 1K
Views: 39M
Trend: Arabic-spoken makeup tutorials, soft glam routines, and hijabi beauty content thriving across the Emirates.
#عطر (perfume)
Posts: 1K
Views: 25M
Trend: Perfume layering hacks, niche fragrance reviews, and luxury scent unboxings from creators in Dubai and Abu Dhabi.
#kbeauty
Posts: 2K
Views: 21M
Trend: Korean skincare and makeup continues to dominate shelves and screens, especially among younger creators in the UAE.
#hudabeauty
Posts: 965
Views: 16M
Trend: The homegrown global brand remains a staple, with creators showcasing everything from new launches to product reviews.
#glowingskin
Posts: 1K
Views: 14M
Trend: Dewy complexions and nighttime skincare transformations are big, often paired with aesthetic lighting and sound.
#ميكب_ارتست (makeup artist)
Posts: 634
Views: 13M
Trend: Local MUA tutorials, bridal trials, and soft glam reels under this Arabic-language tag gain momentum with wedding season.
#nail
Posts: 768
Views: 5M
Trend: Short-form edits of single nail sets, tip designs, and ASMR buffing videos create quick engagement hits.
#nailtech
Posts: 757
Views: 6M
Trend: UAE-based nail technicians use this tag to build clientele and showcase their technique in short-form storytelling.
#oddlysatisfying
Posts: 569
Views: 21M
Trend: Mesmerizing beauty edits—from pore extraction to flawless makeup blending—pulling in ASMR-loving audiences.
#makeuptransformation
Posts: 582
Views: 8M
Trend: Before-and-after edits and full-glam reveals remain hugely popular, especially with Arabic sound overlays.
#nailinspo
Posts: 532
Views: 8M
Trend: UAE creators show off inspiration boards and personal nail designs for salon-goers and DIY fans alike.
#lipcombo
Posts: 343
Views: 17M
Trend: Gloss and liner combos, ombré lips, and Arabic makeup transitions are trending among beauty influencers.
#filler
Posts: 562
Views: 7M
Trend: Subtle tweakments, under-eye filler journeys, and local clinic reviews become part of transparency-driven content.
#glow
Posts: 511
Views: 6M
Trend: Highlighter hacks and “glass skin” edits help amplify the UAE’s love for luminous, sun-kissed looks.
#bodycare
Posts: 396
Views: 12M
Trend: Bath routines, body oils, and self-care content picking up steam with TikTokers emphasizing full-body glow-ups.
#fragrances
Posts: 449
Views: 10M
Trend: Luxury and oud-heavy fragrance showcases dominate, with creators breaking down scent profiles and layering rituals.
FAQs
Q1: Why are Arabic-language hashtags so prominent in the UAE beauty scene on TikTok?
Because local creators and audiences prefer culturally resonant content—hashtags like #مكياج and #ميكب match how users search and share.
Q2: What types of beauty content perform best in the UAE?
Voiceover tutorials, quick before-and-after transformations, ASMR nail art, and fragrance unboxings with local flair.
Q3: How are local beauty professionals using TikTok?
MUAs and nail techs are growing their brands with daily posts, behind-the-scenes reels, and promotional offers linked to bookings.
Q4: Which beauty categories are rising fastest on UAE TikTok?
Skincare, body care, and fragrance—especially in formats that are quick, informative, and personalized.
Q5: How can brands tap into UAE TikTok beauty trends?
By working with bilingual creators, integrating product demos with Arabic captions, and embracing “real-user” storytelling formats.