The beauty and personal care industry on TikTok is thriving with new trends, product recommendations, and helpful tutorials. Whether you're a beauty influencer, brand, or enthusiast, incorporating trending hashtags into your posts is crucial for boosting engagement and reaching a larger audience. A TikTok marketing agency can also help optimize your hashtag strategy for better results. Let’s dive into the top beauty and personal care hashtags for January 2025 and how you can leverage them in your content.
1. #selfcare
Posts: 5K | Views: 30M
Trend: Self-care has become more important than ever, and #selfcare continues to lead the way in the beauty and personal care industry. From skincare routines to mental wellness, this hashtag is a go-to for promoting products and practices that contribute to overall well-being.
2. #nails
Posts: 4K | Views: 28MTrend: A classic in the beauty space, #nails is perfect for showcasing manicures, nail art, and new nail product reviews. It's widely used by creators who specialize in nail care tutorials and product recommendations.
3. #makeupartist
Posts: 2K | Views: 17MTrend: This is the ultimate hashtag for professional makeup artists and beauty enthusiasts to share their makeup skills, techniques, and transformations. It’s ideal for creators looking to showcase their artistry and expertise.
4. #تجميل
Posts: 2K | Views: 18MTrend: A trending hashtag in the Middle Eastern beauty community, #تجميل (beauty in Arabic) is used for beauty-related content that resonates with Arabic-speaking audiences. Expect to see everything from skincare routines to makeup tutorials.
5. #skin
Posts: 1K | Views: 23MTrend: A growing hashtag focused on skincare routines, tips, and product recommendations. #skin is perfect for creators promoting skincare products, tips for healthy skin, and addressing specific skin concerns.
6. #ميكب
Posts: 1K | Views: 24MTrend: Another Arabic-language hashtag gaining momentum, #ميكب (makeup in Arabic) is often used for makeup tutorials, reviews, and product features targeted at Arabic-speaking beauty lovers.
7. #spa
Posts: 1K | Views: 11MTrend: Whether it’s DIY home spa treatments or luxurious salon experiences, #spa is ideal for content that promotes relaxation, beauty treatments, and self-care rituals.
8. #hudabeauty
Posts: 799 | Views: 9MTrend: As one of the most famous beauty influencers in the world, Huda Kattan’s brand #hudabeauty continues to dominate the beauty scene. Creators and fans alike use this hashtag to share product reviews, tutorials, and Huda Beauty’s latest releases.
9. #hairtutorial
Posts: 702 | Views: 19MTrend: #hairtutorial is a popular hashtag for sharing hair care tips, styling tutorials, and product recommendations. It’s great for anyone looking to show off new hairstyles or teach others how to achieve them.
10. #fragrancetiktok
Posts: 658 | Views: 13MTrend: A growing niche within the beauty industry, #fragrancetiktok is dedicated to perfume and fragrance content. Creators are using this hashtag to share reviews, fragrance recommendations, and scent layering tips.
11. #relaxation
Posts: 823 | Views: 5MTrend: A soothing hashtag often paired with content related to stress relief, spa treatments, and mental wellness. #relaxation promotes the idea of self-care and finding time for relaxation in a busy world.
12. #lipstick
Posts: 565 | Views: 7MTrend: A staple hashtag for lipstick enthusiasts, it’s perfect for showcasing different lipstick shades, swatches, and product reviews. Whether it's a bold red or nude, #lipstick continues to be a go-to for lip-related beauty content.
13. #rhode
Posts: 597 | Views: 5MTrend: This hashtag is all about the Rhode beauty brand, founded by Hailey Bieber. #rhode has gained traction for its skincare products and routines, with creators sharing their experiences with the brand’s skincare line.
14. #فيلر
Posts: 569 | Views: 6MTrend: Focused on dermal fillers, #فيلر (filler in Arabic) is used by beauty professionals and clinics to showcase the latest trends in cosmetic treatments for wrinkle reduction, lip enhancements, and more.
15. #routine
Posts: 385 | Views: 11MTrend: The hashtag #routine is all about personal care rituals, whether it’s morning skincare routines, nighttime rituals, or hair care regimens. This hashtag encourages creators to share their step-by-step processes for achieving glowing skin and healthy hair.
16. #beautysalon
Posts: 789 | Views: 2MTrend: #beautysalon is ideal for promoting salon services, beauty treatments, and showcasing before-and-after transformations. It’s widely used by beauty salons and professionals to attract new clients.
17. #lashes
Posts: 487 | Views: 5MTrend: A favorite among lash artists and enthusiasts, this hashtag focuses on eyelash extensions, lash care, and stunning lash looks. It’s perfect for showcasing dramatic lash transformations.
18. #oud
Posts: 469 | Views: 6MTrend: #oud is popular for fragrance content related to the rich, aromatic scent of oud. This hashtag is used by those promoting oud-based perfumes, oils, and scented products, particularly in the Middle East.
19. #nailtech
Posts: 577 | Views: 4MTrend: Nail technicians and enthusiasts use #nailtech to showcase their skills, share nail art designs, and discuss the best products for maintaining beautiful nails.
20. #wavy
Posts: 512 | Views: 1MTrend: Used for content related to wavy hair, this hashtag promotes tutorials, haircare tips, and product recommendations for achieving and maintaining natural waves.
FAQs
Q1: How can I use #selfcare to increase engagement on my posts?
A1: Use #selfcare to share your wellness routines, skincare tips, and products that promote relaxation. It's perfect for content that encourages followers to prioritize their mental and physical health.
Q2: What type of content works best with #makeupartist?
A2: #makeupartist is ideal for makeup tutorials, before-and-after transformations, product reviews, and showcasing your makeup artistry. It’s a great way to highlight your expertise and creativity.
Q3: Which hashtag should I use to promote skincare products?
A3: Use #skin to share your skincare routines, product reviews, and tips for achieving healthy skin. It's a top choice for creators and brands in the skincare space.
Q4: How can I use #hudabeauty effectively in my posts?
A4: #hudabeauty is widely recognized and used for showcasing Huda Beauty products, makeup tutorials, and beauty transformations. It’s a great way to tap into the global following of Huda Kattan’s brand.
Q5: What content works with #nails and #nailtech?
A5: If you're a nail artist or enthusiast, use #nails and #nailtech to showcase nail art designs, tutorials, and product reviews. These hashtags are ideal for content related to manicures and nail care.