From summer fits to shopping hauls, TikTok UAE's fashion scene is thriving in July 2025. The hashtags gaining momentum highlight seasonally stylish content, user-driven commerce, and a growing wave of small business promotions. Brands and creators are tapping into summer trends, modest fashion, and impulse buys sparked by TikTok’s powerful product influence.
Here’s a look at the top 20 apparel and accessories hashtags trending on TikTok UAE in July 2025:
#summer
Posts: 23K
Views: 157M
Trend: Seasonal styling dominates with beachwear, linen fits, and airy abayas defining summer fashion across the Emirates.
#summervibes
Posts: 29K
Views: 67M
Trend: Vibrant lifestyle edits and playful fashion transitions showcasing light, colorful outfits and chill accessories.
#shopping
Posts: 4K
Views: 61M
Trend: UAE-based creators are increasingly filming local mall hauls, TikTok Shop orders, and luxury item reveals.
#sale
Posts: 4K
Views: 67M
Trend: Ramadan sales and summer discount campaigns are being highlighted through haul videos and voiceover deals.
#unboxing
Posts: 4K
Views: 32M
Trend: A surge in try-on hauls and luxury package reveals, especially for jewelry, bags, and perfume boxes.
#ام_القيوين
Posts: 5K
Views: 38M
Trend: Local creators from Umm Al Quwain share culturally-inspired fashion, traditional wear, and modest styling content.
#smallbusiness
Posts: 4K
Views: 24M
Trend: Independent UAE-based fashion sellers and local boutiques share product showcases and brand-building behind-the-scenes.
#handmade
Posts: 3K
Views: 22M
Trend: Artisanal accessories, handmade abayas, and custom kaftans drive this tag’s momentum from homegrown UAE businesses.
#tiktokmademebuyit
Posts: 2K
Views: 23M
Trend: Trending pieces from TikTok Shop, including shapewear, sunglasses, and trending two-pieces go viral for their "must-have" appeal.
#عرس
Posts: 2K
Views: 30M
Trend: Wedding fashion content featuring bridal wear, gold jewelry, and formal attire for Arab weddings.
#temu
Posts: 702
Views: 301M
Trend: Huge engagement around the budget-shopping platform Temu, with creators flaunting high-volume hauls and budget styling.
#fitcheck
Posts: 2K
Views: 14M
Trend: OOTDs, quick outfit reveals, and modest fashion spins on global trends are big under this energetic fashion tag.
#صيف
Posts: 2K
Views: 16M
Trend: Arabic-language summer fashion trends, from modern abayas to beach outfits shared in Arabic captions and dialects.
#summertime
Posts: 2K
Views: 8M
Trend: Seasonal day-outfits and sunny vacation styling dominate—especially from Dubai, Sharjah, and Abu Dhabi creators.
#bride
Posts: 2K
Views: 25M
Trend: Modern bridal styles including statement gowns, veils, henna outfits, and accessories featured in both Arab and South Asian weddings.
#shopnow
Posts: 820
Views: 95M
Trend: Direct-response product content urging immediate buys—linked to TikTok Shop callouts and small brand promos.
#deals
Posts: 976
Views: 42M
Trend: Sale finds, discount codes, and seasonal offers—especially for Eid fashion, shoes, and accessories.
#sapphire
Posts: 1K
Views: 7M
Trend: Pakistani brand Sapphire sees traction in UAE with creators styling their lawn collections and chiffon dupattas.
#sales
Posts: 2K
Views: 7M
Trend: A secondary tag for mid-year clearance events and in-store promotions across the UAE fashion retail scene.
#summer2025
Posts: 1K
Views: 8M
Trend: This seasonal tag is gaining ground with creators tying summer fashion drops to “2025 trends” and vacation lookbooks.
FAQs
Q1: Why are apparel and accessories hashtags trending on TikTok UAE in July 2025?
Because the summer season, wedding season, and Eid shopping period all overlap—boosting fashion engagement across styles.
Q2: What formats are dominating UAE TikTok fashion content?
Voiceover hauls, “GRWM” (Get Ready With Me) videos, traditional fit transitions, and direct-to-camera shopping reviews.
Q3: Are Arabic-language fashion tags gaining traction?
Yes—tags like #صيف and #عرس are quickly rising as more regional creators share content in Arabic with local flavor.
Q4: How can fashion brands in the UAE benefit from these trends?
By collaborating with micro-influencers, leveraging TikTok Shop, and creating localized, relatable fashion content.
Q5: What role is TikTok Shop playing in the UAE fashion scene?
It’s becoming a critical driver of impulse buys and small business growth, especially through hashtags like #shopnow and #tiktokmademebuyit.