As the UAE transitions from scorching summer heat into back-to-school season, TikTok remains a core destination for discovering fashion inspiration, modest wear, and limited-time shopping offers. Across Dubai, Abu Dhabi, and Sharjah, fashion-forward consumers are turning to TikTok for influencer hauls, flash sale alerts, and last-chance summer looks.
In this post, we reveal the top 20 trending apparel and accessories hashtags in the UAE over the past 30 days—highlighting content trends, shopping patterns, and what's converting views into cart checkouts.
1. #sale
Posts: 4KViews: 79M
Trend: High-visibility tag for Eid and end-of-season discounts across malls, boutiques, and TikTok Shops. Used in offer reels and branded discount drops.
2. #onlineshopping
Posts: 4KViews: 29M
Trend: Featured in try-on hauls and product showcases from SHEIN, Namshi, Amazon UAE, and other local eCom platforms. Often paired with Spark Ads.
3. #tiktokmademebuyit
Posts: 3KViews: 25M
Trend: Homegrown UAE creators using this tag to validate trend-based impulse purchases—especially for bags, shoes, and modest fashion items.
4. #amazon
Posts: 2KViews: 55M
Trend: Popular in Amazon UAE hauls and Prime Day wrap-ups. Influencers showcase under-AED 100 fashion deals and budget-friendly accessories.
5. #shoes
Posts: 2KViews: 23M
Trend: Niche creators spotlighting sneaker drops, formal wear, and Eid-ready footwear. Content includes styling tips and close-up transitions.
6. #giftideas
Posts: 2KViews: 45M
Trend: Strong during seasonal campaigns. UAE influencers promote abaya bundles, premium perfumes, and coordinated accessories for gifting occasions.
7. #shopnow
Posts: 1KViews: 116M
Trend: Direct call-to-action tag in TikTok Shop videos, especially for Flash Sales, limited edition outfits, and influencer-curated collections.
8. #offers
Posts: 3KViews: 28M
Trend: Heavily used by local boutique stores to spotlight in-store promotions and Eid Sale mega deals. Often shown in carousel-style videos.
9. #offerofferoffer
Posts: 3KViews: 14M
Trend: Hyper-localised tag used for viral urgency-driven campaigns—mostly by resellers and smaller brands with aggressive discounting.
10. #dubaishopping
Posts: 2KViews: 8M
Trend: Location-specific haul content from Dubai Mall, Mall of Emirates, and City Centre outlets. Also used in luxury streetwear posts.
11. #mensfashion
Posts: 1KViews: 15M
Trend: TikTok creators spotlighting kaftans, casual wear, and sneakerhead aesthetics. Popular in back-to-college content and gymwear hauls.
12. #deals
Posts: 843Views: 53M
Trend: Reels promoting “buy 1 get 1” or free delivery offers. Especially active among mid-tier UAE retailers and cosmetics-clothing combos.
13. #sales
Posts: 2KViews: 7M
Trend: Used interchangeably with #sale but often appears in creator content announcing mall events, flash drops, or brand-specific markdowns.
14. #ordernow
Posts: 1KViews: 8M
Trend: Used on TikTok Shop content with fast-shipping options across the UAE. Appears in clothing demos with pinned checkout links.
15. #تخفيضات
Posts: 935Views: 21M
Trend: Arabic-language version of “discounts,” gaining traction with creators speaking to a Gulf audience. Used in modest fashion clips and promo codes.
16. #freedelivery
Posts: 1KViews: 14M
Trend: Paired with TikTok Shop and Instagram cross-promo. Brands use this hashtag to drive urgency in product launches with zero shipping cost.
17. #abayadubai
Posts: 1KViews: 4M
Trend: Dominant in modest fashion niches. Abaya designers and retailers use this tag for styling content and luxury collection spotlights.
18. #summerlooks
Posts: 784Views: 3M
Trend: End-of-season styling clips for beachwear, maxi dresses, and accessories. Often transitions to pre-fall fashion content by late August.
19. #contact
Posts: 759Views: 4M
Trend: Commonly found in creator bios or pinned comments offering direct purchase or order assistance via WhatsApp or Instagram DM.
20. #summersale
Posts: 511Views: 14M
Trend: Final clearance videos from both brands and influencers, especially promoting fashion bundles and curated outfits under AED 199.
FAQs
1. What are the most effective TikTok hashtags for fashion marketing in the UAE?
Hashtags like #sale, #shopnow, #freedelivery, and #abayadubai consistently perform well, especially when paired with time-sensitive offers and culturally relevant content.
2. How can UAE apparel brands use TikTok hashtags to boost visibility?
They should combine global tags like #tiktokmademebuyit with regional ones such as #dubaishopping and #تخفيضات to target both local and broader audiences.
3. Are Arabic-language fashion hashtags gaining traction on TikTok UAE?
Yes—hashtags like #تخفيضات are seeing rising use, especially in modest fashion and luxury resale content tailored to Arabic-speaking audiences.
4. Does TikTok Shop support UAE-based apparel sellers?
Absolutely. Many UAE fashion brands are seeing significant sales via TikTok Shop, using hashtags like #shopnow and #ordernow to drive conversions.
5. What types of content work best under these trending hashtags?
Creator try-ons, bundle reveals, limited-time offers, and modest fashion tutorials typically perform the best. Integration with Spark Ads can significantly amplify results.