From fashion sales to cultural wear, TikTok in the UAE is driving diverse apparel conversations. Shoppers, small business owners, and influencers are using trending hashtags to showcase everything from online shopping hauls to seasonal looks, ethnic wear, and even local jewelry tags in Arabic. With a blend of global fashion aesthetics and regional styles, these hashtags reveal how UAE audiences connect with both modern and traditional apparel & accessories trends.


1. #onlineshopping

Posts: 3K
Views: 29M
Trend: Popular for showcasing shopping hauls, e-commerce finds, and UAE fashion deals.


2. #shoes

Posts: 2K
Views: 22M
Trend: Sneakers, luxury heels, and everyday footwear edits driving engagement.


3. #mensfashion (New)

Posts: 1K
Views: 16M
Trend: Growing male-focused style content, from office wear to casual looks.


4. #ذهب_عيار_21

Posts: 2K
Views: 13M
Trend: Arabic hashtag for 21k gold jewelry, tied to UAE’s strong gold-shopping culture.


5. #summerlooks

Posts: 919
Views: 4M
Trend: Seasonal styling edits, featuring breezy outfits and light fabrics.


6. #deals

Posts: 674
Views: 35M
Trend: Discount-driven content showcasing UAE shopping offers and flash sales.


7. #saree

Posts: 1K
Views: 11M
Trend: Indian ethnic wear styling, popular with UAE’s South Asian community.


8. #affiliatemarketing

Posts: 957
Views: 4M
Trend: Content tied to fashion affiliate links and influencer-led promotions.


9. #fabric

Posts: 967
Views: 5M
Trend: Textile-focused content, highlighting fabric quality, textures, and tailoring.


10. #fall

Posts: 335
Views: 9M
Trend: Seasonal styling for autumn tones, layers, and cool-weather fashion.


11. #smallbusinessowner

Posts: 406
Views: 6M
Trend: UAE entrepreneurs promoting boutique clothing and accessories.


12. #ዱባይሁሉምቦታአለን_እናደርሳለን

Posts: 669
Views: 2M
Trend: Amharic-language Dubai lifestyle/fashion hashtag, showing cultural diversity.


13. #summercollection

Posts: 216
Views: 16M
Trend: Retailers and influencers pushing curated summer fashion drops.


14. #dubaitattooartist

Posts: 680
Views: 2M
Trend: Fashion meets ink — content around body art, style, and accessories.


15. #summersale

Posts: 225
Views: 10M
Trend: Big seasonal discount campaigns in UAE fashion retail.


16. #عبايات_دوام

Posts: 768
Views: 3M
Trend: Arabic tag for “work abayas,” merging modest fashion with everyday wear.


17. #ethnicwear

Posts: 310
Views: 4M
Trend: Traditional outfits and cultural dress styling, from sarees to abayas.


18. #jeans

Posts: 226
Views: 7M
Trend: Denim-focused content, including styling tips and casual outfit edits.


19. #dubaioffers

Posts: 228
Views: 4M
Trend: Sale-driven hashtag featuring UAE retail and shopping deals.


20. #luxurywatches

Posts: 419
Views: 3M
Trend: Premium accessories, unboxing edits, and luxury lifestyle tie-ins.

FAQs

Q1: What’s the top apparel hashtag this month in UAE?

#onlineshopping leads with 29M views, reflecting the region’s strong e-commerce focus.

Q2: Which new hashtag entered the list?

#mensfashion is trending with 16M views, showing rising interest in men’s style content.

Q3: Are there regional or cultural tags?

Yes — #ذهب_عيار_21 highlights Arabic gold jewelry, #عبايات_دوام focuses on modest workwear, and Amharic hashtags reflect Dubai’s diverse audience.

Q4: What drives seasonal engagement?

#summercollection, #summersale, and #fall show strong traction around fashion tied to seasons and sales.

Q5: How are small businesses using TikTok fashion tags?

#smallbusinessowner and #affiliatemarketing are being used by entrepreneurs and creators to promote apparel lines and earn through affiliate programs.


Saeed Shaik
Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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