In February 2026, TikTok’s beauty and personal care landscape in the UAE was driven by fragrance culture, glow-focused skincare, grooming content, and K-beauty discovery. Perfume-led hashtags dominated views, reflecting the region’s strong affinity for oud and luxury scents, while lip combos, skincare routines, and new product launches fueled everyday creator content. Beauty discovery through TikTok Shop and brand-specific fandoms also continued to shape trends.
Here’s a look at the top 20 Beauty & Personal Care hashtags trending on TikTok in the UAE in February 2026, highlighting how fragrance, skincare, and grooming defined the month:
#perfume
Posts: 5K | Views: 98MTrend: Fragrance reviews, layering routines, luxury scent showcases, and everyday perfume recommendations dominated content.
#perfumetok
Posts: 790 | Views: 11MTrend: Community-driven perfume discovery with niche scents, honest reviews, and fragrance storytelling.
#barbershop
Posts: 487 | Views: 13MTrend: Grooming transformations, haircuts, fades, and men’s self-care routines gained steady traction.
#lipcombo
Posts: 375 | Views: 19MTrend: Lip liner and gloss pairings, before-and-after reveals, and product recommendations performed strongly.
#oud
Posts: 602 | Views: 4MTrend: Traditional and luxury oud fragrances featured heavily in regional scent and gifting content.
#yesstyle
Posts: 474 | Views: 3MTrend: K-beauty hauls, skincare routines, and budget-friendly beauty finds drove discovery-led content.
#perfumecollection
Posts: 349 | Views: 5MTrend: Shelfie videos, curated fragrance collections, and personal scent journeys resonated with viewers.
#sheinbeauty
Posts: 323 | Views: 736KTrend: Affordable makeup hauls, viral product tests, and TikTok Shop-driven beauty content gained visibility.
#glow
Posts: 319 | Views: 5MTrend: Glass-skin routines, glowing makeup looks, and skincare result videos trended consistently.
#косметика
Posts: 433 | Views: 1MTrend: Russian-language beauty content focusing on makeup tutorials and product reviews expanded reach.
#mask
Posts: 284 | Views: 3MTrend: Skincare masking routines, self-care nights, and before-and-after skin transformations performed well.
#assaf
Posts: 81 | Views: 73MTrend: High-impact fragrance-related content and viral scent moments drove outsized view counts.
#макияж
Posts: 410 | Views: 1MTrend: Makeup tutorials, glam looks, and everyday beauty routines in Russian-language content gained traction.
#slimerant
Posts: 270 | Views: 2MTrend: Slime-texture visuals and oddly satisfying content crossed into beauty-adjacent ASMR-style videos.
#newlaunch
Posts: 276 | Views: 3MTrend: New beauty product releases, first impressions, and launch-day reviews attracted discovery-driven audiences.
#numbuzin
Posts: 268 | Views: 2MTrend: K-beauty skincare routines, ingredient-focused reviews, and routine breakdowns performed steadily.
#skin1004
Posts: 167 | Views: 4MTrend: Sensitive-skin routines, calming skincare, and brand-focused tutorials gained trust-based engagement.
#ksecret
Posts: 195 | Views: 3MTrend: Korean skincare discovery, hidden-gem product reviews, and routine layering content resonated well.
#dubaihair
Posts: 464 | Views: 665KTrend: Local salon content, hair transformations, and Dubai-based beauty professionals showcased their work.
#perfumelover
Posts: 186 | Views: 1MTrend: Fragrance enthusiasts shared personal favorites, gifting ideas, and scent-of-the-day content.
FAQs
Q1: Why is perfume content dominating TikTok beauty in the UAE?
Fragrance is deeply rooted in regional culture, with oud, luxury scents, and layering routines driving high engagement.
Q2: What skincare trends are most visible this month?
Glow-focused routines, masking content, and K-beauty brands like numbuzin and skin1004 are leading trends.
Q3: How important is TikTok Shop for beauty discovery?
Hashtags like #yesstyle, #sheinbeauty, and #newlaunch show TikTok’s growing role in beauty shopping and product trials.
Q4: Are grooming and haircare still relevant?
Yes — barbershop content and local salon hashtags like #dubaihair continue to attract consistent views.
Q5: What does February 2026 reveal about beauty content behavior?
Users value authenticity, sensory experiences, and discovery-led content across fragrance, skincare, and makeup.