As January begins, TikTok’s beauty and personal care scene in the UAE focuses on perfumes, haircare, skincare, and salon-based trends. From luxury fragrances and product highlights to salon services and self-care routines, creators are driving engagement across both aesthetic and practical beauty content. Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok in the UAE in January 2026:
#perfume
Posts: 1KViews: 44M
Trend: Trending with luxury fragrance showcases, perfume reviews, and unboxing videos.
#عطور
Posts: 921Views: 18M
Trend: Popular in Arabic-language fragrance content, including product highlights and TikTok Shop promotions.
#fragrance
Posts: 583Views: 14M
Trend: Trending with scent recommendations, lifestyle styling, and creator fragrance edits.
#dubaisalon
Posts: 401Views: 1M
Trend: Salon-based content showcasing haircare, beauty treatments, and local service highlights.
#sheglam
Posts: 130Views: 2M
Trend: Trending with makeup tutorials, glam transformations, and product reviews.
#yesstyle
Posts: 176Views: 734K
Trend: Beauty and skincare product highlights, including imported and trending items in the UAE market.
#منتجات_طبيعية
Posts: 69Views: 1M
Trend: Natural and organic beauty product trends, DIY skincare, and eco-friendly routines.
#hairgrowth
Posts: 104Views: 3M
Trend: Haircare-focused content, featuring treatments, routines, and product recommendations for growth.
#تساقط_الشعر
Posts: 64Views: 2M
Trend: Trending for hair fall solutions, treatment tips, and creator advice videos.
#cameraroll
Posts: 35Views: 712K
Trend: User-generated beauty content, including haul reveals, hair transformations, and tutorial snippets.
#pressonnails
Posts: 145Views: 578K
Trend: Nail art, DIY press-on nails, and trending manicure styles.
#العناية_بالشعر
Posts: 44Views: 2M
Trend: Haircare tutorials, product usage guides, and salon treatment showcases in Arabic.
#christmasnails
Posts: 146Views: 292K
Trend: Holiday nail art and winter-themed manicure inspiration carried into January.
#макияж
Posts: 107Views: 265K
Trend: Makeup tutorials and creative beauty edits trending in international and local tiktok creator communities.
#skinbooster
Posts: 29Views: 372K
Trend: Trending skincare treatments and beauty devices, including anti-aging and hydration-focused content.
#بروتين
Posts: 39Views: 1M
Trend: Hair protein treatments and strengthening routines gaining traction among UAE tiktok creators.
#грвм
Posts: 33Views: 109K
Trend: Niche beauty content trending with specific international skincare and haircare products.
#numbuzin
Posts: 62Views: 2M
Trend: Trending for beauty tools, cosmetic accessories, and creator product showcases.
#صالون_تيك_توك
Posts: 43Views: 1M
Trend: Salon and beauty service highlights, tutorials, and in-salon transformations shared by UAE creators.
#kikomilano
Posts: 33Views: 2M
Trend: Trending international cosmetic brand content, makeup tutorials, and product reviews.
FAQs
Q1: Which beauty categories are trending in January in the UAE?
Fragrances (#perfume, #عطور), haircare (#hairgrowth, #بروتين, #تساقط_الشعر), and skincare (#skinbooster) are the top-performing categories.
Q2: Are local salon hashtags performing well?
Yes — #dubaisalon and #صالون_تيك_توك are trending for hair and beauty service showcases and tutorials.
Q3: Which makeup and nail content is popular?
#sheglam, #pressonnails, and #макияж are leading with tutorials, transformations, and holiday-inspired content.
Q4: Are natural and organic products gaining traction?
Yes — #منتجات_طبيعية highlights organic, eco-friendly, and DIY beauty solutions.
Q5: How do international brands perform in the UAE beauty scene?
Hashtags like #yesstyle and #kikomilano show strong engagement with imported and trending cosmetic products.