In August 2025, TikTok continues to shape the financial services conversation in the UAE—fueling a new generation of retail investors, Tiktok business setup entrepreneurs, off-plan real estate buyers, and crypto enthusiasts. What started as short videos showing off trading wins has matured into a powerful ecosystem of financial influencers, startup consultants, and digital nomads sharing everything from forex strategies to Dubai property investment tips.
TikTok content in this niche typically includes trading screen recordings, step-by-step guides for setting up companies in Dubai, crypto hot takes, and motivational finance content. Many of the most viral videos also mix in bilingual content (English/Arabic), highlighting the UAE’s global audience.
Below, we break down the top 20 trending TikTok hashtags in the UAE’s financial services space, with post counts, viewership numbers, and a snapshot of what each trend reflects in 2025.
#forex
Posts: 3KViews: 14M
Trend: One of the UAE’s most evergreen financial hashtags. Videos show live forex trades, MetaTrader setups, profit breakdowns, and tutorials from self-proclaimed traders targeting Gulf-based viewers.
#dubaibusiness
Posts: 2KViews: 5M
Trend: Popular among startup consultants and business setup agencies. Videos explain LLC formation, free zone benefits, and often include office tours or testimonial clips from new entrepreneurs in Dubai.
#cryptocurrency
Posts: 1KViews: 6M
Trend: A mix of speculative content, market updates, and risk-based guidance. UAE-based creators explore trends around Bitcoin, Ethereum, and regulations relevant to Gulf investors.
#offplandubai
Posts: 2KViews: 2M
Trend: Real estate professionals use this tag to walk audiences through off-plan opportunities, payment plans, handover timelines, and project location benefits—often mixing in client consultations.
#btc
Posts: 1KViews: 4M
Trend: Focused mostly on Bitcoin news, price predictions, and mindset content ("Buy the dip"). Strong crossover with crypto influencers and young male audiences in Dubai.
#businesssetup
Posts: 863Views: 4M
Trend: Highly localized explainer content around Dubai mainland and free zone business setup options. Many creators use voiceovers and captions to simplify visa, license, and tax info.
#binance
Posts: 956Views: 4M
Trend: Mostly crypto traders discussing their Binance portfolios, staking updates, and market sentiment. Some explain how to use Binance in the UAE with local payment rails.
#forextrader
Posts: 695Views: 5M
Trend: Trading motivation meets lifestyle—creators post results from trades, routines of full-time traders in Dubai, and automation strategies (bots, signals) for forex success.
#tradings
Posts: 530Views: 3M
Trend: A broad mix of content types, including losses, wins, mentorship pitches, and software tool reviews. Many use screencasts and animated overlays for attention.
#moneymindset
Posts: 573Views: 3M
Trend: Financial inspiration mixed with personal development. This trend combines wealth-affirmation content with clips of business achievements, often using trending audio.
#dubaipropertymarket
Posts: 1KViews: 662K
Trend: Hyper-localized property breakdowns, including price comparisons by neighborhood, mortgage vs cash debate, and villa vs apartment ROI estimates.
#earnfromhome
Posts: 549Views: 688K
Trend: UAE freelancers and remote income earners showing side hustles, affiliate marketing tips, and e-commerce earnings. A favorite among TikTok creators targeting expats.
#investors
Posts: 353Views: 2M
Trend: Real estate developers and consultants use this to pitch high-ROI investment opportunities. Some videos highlight actual investor testimonials from UAE-based buyers.
#profit
Posts: 472Views: 1M
Trend: Commonly used in forex and dropshipping content. Shows earnings dashboards, testimonials, and course pitches promising passive income streams.
#successstory
Posts: 245Views: 2M
Trend: TikTok’s favorite rags-to-riches style content. Includes real estate agents, crypto traders, and entrepreneurs in Dubai narrating how they "made it" in the UAE.
#العملات_الرقمية
Posts: 333Views: 3M
Trend: Arabic-language crypto content targeting Gulf nationals. Often explains blockchain concepts or coin analysis in simplified language with on-screen captions.
#dubaioffplan
Posts: 391Views: 575K
Trend: Focused on upcoming developments, pre-launch property walkthroughs, and expected yield projections. Frequently used by realtors and brokers working with investors.
#فرص_استثمارية
Posts: 384Views: 571K
Trend: Arabic-speaking creators highlight investment opportunities across real estate, gold, and crypto—often targeting GCC nationals with a "low-risk-high-reward" angle.
#businesssetupdubai
Posts: 332Views: 786K
Trend: A sub-niche of business consultants specifically covering Dubai’s business formation process—licensing steps, PRO services, and startup packages are common.
#استثمار_ذكي
Posts: 259Views: 636K
Trend: Smart investing tips in Arabic, with a mix of motivational clips, market updates, and calls to action around long-term wealth building in the UAE context.
FAQs
1. What are the most popular finance-related TikTok hashtags in the UAE right now?
#forex, #dubaibusiness, and #cryptocurrency are currently leading in both post volume and total views in the UAE TikTok finance space.
2. How are UAE creators using TikTok to promote financial services?
They’re sharing tutorials, case studies, screen-recorded trades, real estate walkthroughs, and motivational finance content, often in English and Arabic.
3. What kind of finance content performs best on UAE TikTok?
Actionable and visual content—such as off-plan project reviews, trading dashboards, and step-by-step business setup guides—generates the most engagement.
4. Is TikTok being used for real estate marketing in the UAE?
Yes. Hashtags like #offplandubai and #dubaipropertymarket are frequently used by brokers and developers to reach local and overseas investors.
5. Can TikTok ads be used for financial service campaigns in the UAE?
Yes, but TikTok has strict ad guidelines for financial services. Many agencies instead rely on organic posts, influencers, or Spark Ads to remain compliant while reaching the right audience.