TikTok Beauty & Personal Care Hashtags in UAE – August 2025

In the UAE’s dynamic beauty and personal care space, TikTok has evolved into a major discovery engine — whether it's for luxury skincare routines, local nail techs, or trending perfume hacks. The last 30 days saw major shifts, with new hashtags rising fast and niche segments showing sharp engagement spikes.
Here’s a full breakdown of the top 20 TikTok Beauty & Personal Care hashtags in the UAE (August 2025) — including usage trends, audience behavior, and content strategy insights.

1. #skincare

Posts: 8K
Views: 148M
Trend: Evergreen leader
Insight: Skincare remains the strongest pillar of beauty content in the UAE. From minimalist routines to retinol vs. peptides, TikTok skincare content leans heavily into tutorials, transformations, and UGC testimonials from local dermatology clinics and creators.

2. #selfcare (New)

Posts: 5K
Views: 33M
Trend: Rapid lifestyle surge
Insight: This isn’t just candles and bubble baths — UAE creators use this tag for everything from spa days to morning meditations and dermal treatments. Brands are increasingly using it to position their services as part of wellness culture.

3. #haircare (New)

Posts: 2K
Views: 48M
Trend: High-impact entry
Insight: Curly hair routines, keratin smoothing, and Arabic hair oils dominate this trend. Salons and UGC hair influencers across Dubai and Abu Dhabi are creating before/after reels with product tagging.

4. #nailart

Posts: 2K
Views: 17M
Trend: Rising again
Insight: Gel nails, chrome overlays, and airbrush designs are majorly trending. Nail salons are showcasing high-speed designs with ASMR audio, drawing strong engagement from women 18–34.

5. #koreanskincare (New)

Posts: 2K
Views: 23M
Trend: Niche premium trend
Insight: Korean skincare is booming in the UAE thanks to demand for glass skin routines and brand-specific content (e.g. COSRX, Beauty of Joseon). This tag is used by both skincare retailers and beauty influencers.

6. #glowingskin

Posts: 1K
Views: 17M
Trend: Steady glow
Insight: Skin clinics, medspas, and aesthetic centers use this tag to promote treatments like hydrafacials, PRP, and mesotherapy. Local creators add their post-treatment journeys or skincare hacks for glow-ups.

7. #oddlysatisfying

Posts: 939
Views: 27M
Trend: Unexpected crossover
Insight: Blackhead extractions, brow lamination, or nail shaping fall under this umbrella. Beauty content rides this sensory satisfaction wave to gain wider, non-beauty audience engagement.

8. #cosmetics

Posts: 1K
Views: 10M
Trend: Product-first content
Insight: Creators highlight haul videos, luxury lipstick swatches, and dupe tests. UAE beauty stores and online retailers use this tag to promote product availability and brand drops.

9. #booknow

Posts: 953
Views: 4M
Trend: CTA-driven
Insight: Often added to salon, medspa, or nail studio videos, this hashtag performs well when combined with creator UGC. Viewers expect a visual result followed by a prompt for action.

10. #nailtech

Posts: 906
Views: 6M
Trend: Professional niche
Insight: UAE-based nail technicians use this to showcase their portfolio — think minimal reels, brush POVs, and retention tips for building client trust.

11. #lipstick (New)

Posts: 644
Views: 10M
Trend: Fast growth
Insight: Matte vs. glossy, affordable vs. luxury — lipstick content has returned with a vengeance. Influencers are pushing new brand launches, mini reviews, and swatch transitions.

12. #beautyhacks

Posts: 597
Views: 13M
Trend: Reliable tactic
Insight: DIY facemasks, under-eye patches, and at-home ice facials populate this tag. Content performs well when creators provide side-by-side before/after or “5-second fixes” that feel instantly actionable.

13. #ugc

Posts: 748
Views: 3M
Trend: UGC agency rise
Insight: Brands hiring UGC creators are tagging their collaborations here to differentiate from influencer content. Typically used in creator-first campaigns or spark ads.

14. #luxurydubai

Posts: 972
Views: 2M
Trend: Affluent lifestyle push
Insight: This isn’t just fashion — beauty clinics, aesthetic centers, and salons are using this to position treatments within Dubai’s luxury lifestyle image.

15. #ugccreator

Posts: 670
Views: 2M
Trend: Creator economy growth
Insight: Paired with brand campaigns and media buying, UGC creators in UAE often showcase “day in the life” or product trials as part of branded deliverables.

16. #perfumelovers

Posts: 680
Views: 3M
Trend: Scent-driven UGC
Insight: TikTok’s scent obsession remains strong. UAE creators show off luxury unboxings, layering techniques, and Arabic perfume rituals. It’s personal, sensory, and local.

17. #clinic

Posts: 506
Views: 7M
Trend: Functional CTA tag
Insight: This tag is tied to aesthetic clinics showing procedure reels — e.g., laser, filler, PRP, Botox. Transparent, educational content drives strong bookings.

18. #glow

Posts: 523
Views: 4M
Trend: Feel-good finish
Insight: Aesthetic creators use this as an emotional anchor — post-treatment reveals or confidence-boost content performs especially well here.

19. #hairtreatment

Posts: 448
Views: 6M
Trend: Salon-focused
Insight: This hashtag works great for Reels featuring transformations — from damaged to silky smooth. Keratin, olaplex, and growth oils are core content formats.

20. #luxuryperfume

Posts: 616
Views: 2M
Trend: Fragrance elite
Insight: High-end perfume unboxings, scent layering tips, and niche perfume TikToks fall under this. UAE creators lean into storytelling, emotional reactions, and rare brands.